Campaign Starter Package
Quality work begins with the fundamentals. In our experience working with campaigns over the years we learned that there is always a basic set of tools that needs to be in place for a campaign to effectively get off the ground. These tools are all necesssary at the very outset of a campaign, a time when not much organization has happened and not much money has been raised. In response to this need that we saw over and over again, PNM developed what we call our campaign starter package designed to help campaigns get off the ground in a way that is affordable and sets you up for growth further down the line. Here is what the Campaign Starter Package entails.
Branding
It starts with the brand.
We start with a conversation with each candidate. Why are you running? What issues are important to your district? What sets you apart? Each candidate deserves a brand that truly reflects their values and that works for them. We show every candidate 2-3 options to respond to and work collaboratively with them to find the logo and brand that they feel best represents them. We take a similar approach for issue campaigns, working with the campaign team and stakeholders to capture the topline messaging in the logo and brand.
Website & social media
Building the foundation of your digital presence.
We use your brand to build a compelling website. With strong visuals and consistent messaging, your website will reflect your messaging and your brand. PNM will develop a cutting-edge and streamlined website that works for you. The website will be built in WordPress to make it easy to update. The site will be fully integrated with NGP or other CRM for all necessary pages such as ‘Contribute,’ ‘Sign Up’ and ‘Volunteer.’ The site will be built with an updated structure that is both reflexive and optimized for mobile viewing. The layout and design will enhance your message with a focus on list-building using social media and email collection to help you increase your reach. If needed, PNM can also help your campaign establish and brand your social media platforms to ensure consistency no matter where voters find you online.
Campaign collateral
Brand your campaign materials.
Professionalize your campaign with branded, eye-catching print materials. We will develop the basic set of print files needed for a candidate to get their campaign off the ground. With consistent branding, message discipline and thoughtful collaboration, these printed materials will offer a tangible representation of your campaign.
Walk piece
Show voters your values and priorities.
PNM can help you develop content and design a palm card to give you something to leave behind at events and when you are knocking doors. This piece should reflect the same brand as all of your other materials, convey your values, and give voters a sense of who you are.
Candidate starter package
Made to fit your need.
You may need all or just some of these items to help get your campaign off the ground. Tell us where you are in the process and we can help find a way to make sure your campaign has everything you need to build a foundation for success.
